Launch a new product & build a strategy for growth
Organic Skincare
Introduction
An established honey brand approached us to support the launch of a new skincare range created using their unique honey, which has been recognised for its natural properties and benefits. With the product development complete, they needed a launch strategy that would introduce the range to the right audience, build excitement, and position it as more than just another skincare brand.
Problem
The business had built a strong foundation behind the product but needed a clear strategy to bring it to market. The challenge was creating a skincare identity that felt distinctive while still connecting with the existing honey brand, its ethical values, and the powerful story behind its origins. The launch needed to communicate both the benefits of the skincare range and the deeper purpose behind the business.
Approach
We researched the skincare market, analysed competitors, and developed a launch strategy focused on building awareness, creating anticipation, and connecting with the audience through storytelling. Our strategy centred around combining the product's unique ingredients and benefits with the brand's ethical foundations, including its work with communities in Zambia, charity partnerships, and wider mission.
Solution
We developed a complete launch strategy including brand direction, content pillars, social media strategy, launch planning, and creative concepts. The content approach focused on positioning the skincare range as something different — combining product education, ingredient-led storytelling, and the brand's purpose to create a launch that felt authentic and memorable.
Results
Our launch strategy and creative direction secured the project, with the client choosing our team to deliver the skincare launch and manage their ongoing social media presence. The campaign is now being prepared ahead of the product release.
Impact
The strategy provides the brand with a clear direction for launching a skincare range that reflects its values, connects with the right audience, and stands apart from traditional skincare brands. By combining storytelling, purpose, and product education, the brand is positioned to launch with a strong identity and meaningful connection with customers.
Our work
