Showcase food & drive more bookings through social media

Hospitality

Introduction

After a change in ownership and the introduction of a new chef, the pub wanted to rebuild its reputation, bring customers back through the doors, and increase food bookings through social media. Their existing platforms lacked engaging content, with little visibility of the food being served and no clear strategy to showcase the new offering.

Problem

The pub needed to reconnect with its local audience and create excitement around its food after the kitchen had been closed for a period of time. Their social media presence relied heavily on generic promotional graphics, making it difficult for potential customers to see the quality of the food or understand what made the new offering worth visiting.

Approach

We created a social media strategy focused on making the food the centre of attention. By shifting towards high-quality, visual content, we aimed to create desire, encourage bookings, and build stronger connections with the local community. Our approach focused on showcasing the chef's dishes, creating engaging content, and building a consistent online presence that reflected the atmosphere of the pub.

Solution

We delivered professional photography, video content, reels, and branded social media posts designed to bring the pub's food to life. This included introducing the new chef, creating engaging food-focused content, and managing the community by responding to customers and using feedback to improve engagement.

Results

Within 6 weeks, the pub saw significant growth across its social media channels: 10.8k profile visits (+57.5%), 132.5k views (+32.2%), 930 content interactions (+54%). Alongside the digital growth, the pub saw an increase in food bookings and renewed interest from the local community.

10.8K

Profile visits

132.5K

Views

930

Content interactions

+54%

Growth

Impact

The campaign helped reposition the pub's social media presence, turning it into a platform that actively supports the business. By showcasing the food and creating stronger connections with customers, the pub was able to rebuild its local audience, increase footfall, and create ongoing demand for its new food offering.